The current concept needed a complete update.
The new concept is for families, and is not focused at a specific target group.
The new stores must also be successful in the regions of Russia.

A specific holder for mobile phones was developed.
The product and price information of the different products was integrated into the new way of presenting the products.

​A more sophisticated way of presenting mobile phones and tablets was developed.

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2013. ART DIRECTOR. JOSDEVRIES

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NON-FOOD RETAIL . ELECTRONICS