The current concept needed a complete update.
The new concept is for families, and is not focused at a specific target group.
The new stores must also be successful in the regions of Russia.
A specific holder for mobile phones was developed.
The product and price information of the different products was integrated into the new way of presenting the products.
A more sophisticated way of presenting mobile phones and tablets was developed.
2013. ART DIRECTOR. JOSDEVRIES
NON-FOOD RETAIL . ELECTRONICS