The current concept needed a complete update.
The new concept is for families, and is not focused at a specific target group.
The new stores must also be successful in the regions of Russia.

A specific holder for mobile phones was developed.
The product and price information of the different products was integrated into the new way of presenting the products.

A more sophisticated way of presenting mobile phones and tablets was developed.

2013. ART DIRECTOR. JOSDEVRIES

Final design
Final design
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Customer flow
Customer flow
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Preliminary concept
Preliminary concept
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MTC TELECOM

RUSSIA

NON-FOOD RETAIL . ELECTRONICS