At JosDeVries we like to challenge ourself.

As the new role of the flagship is more about branding & individual engagement and technology is thriving, we should be able to create a successful format on less then 120m2.

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What we did?

We starting thinking from the current garden centra. What could be a way to give a boost to the brand image and one of the most important categories 'plants'? How can we deepen the experience and engagement of costumers with this category? 

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Our idea was straight forward. We need to create a store that is really flexible. Giving and creating room to show how plants can support every lifestyle & season.

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Our learning;

Content is the key. Showing the need for retailers to start thinking and acting more as a magazine.

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Creating three zones:

Inspirational zone.

Where physical experience is combined with technology. Showcasing powerful video content but also offer the customer to step in a different world.

Informational zone.

Offering all kind of information and advise about the plants on display.

Conversion zone.

Buy through e-commerce and get it delivered at home. Spots of impulse: Small related (up & cross sell) products that can be easily carried while shopping.

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2017. ART DIRECTOR. JOSDEVRIES

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