B2B . NON-FOOD RETAIL
The Royal Jongeneel is in Holland leader in wood B2B. The aim was to develop a new one stop shop concept for the new carpenter.
And get Jongeneel ready for the future.
A new shop is created for the accessories, so the client has all he needs under one roof. And a drive inn for convenient loading of the big volumes.
A brand wall with the history of Jongeneel and coffee corner with a large wood sample wall are integrated in the concept. One of the focus points was the façade. Here an impressive wooden structure is created that communicates woodsupply.
2013. ART DIRECTOR. JOSDEVRIES